Comments on: Is Usability Relevant? http://northern-user-experience.org/2008/05/07/is-usability-relevant/ Community blog Thu, 05 Aug 2010 12:15:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rachel http://northern-user-experience.org/2008/05/07/is-usability-relevant/comment-page-1/#comment-18 Rachel Thu, 15 May 2008 22:13:22 +0000 http://northern-user-experience.org/2008/05/07/is-usability-relevant/#comment-18 Maybe it depends on the maturity of the organisation, and their previous investment in usability? I can see how Apple (for example) may feel they've got the whole usability thing nailed - they've done a lot of research in the past, have well-trained, motivated and talented developers, who are designing products for their own demographic. They may well feel there's no further ROI to be had. But Apple are at one end of the spectrum and there are plenty of organisations at the opposite end. Maybe it depends on the maturity of the organisation, and their previous investment in usability? I can see how Apple (for example) may feel they’ve got the whole usability thing nailed – they’ve done a lot of research in the past, have well-trained, motivated and talented developers, who are designing products for their own demographic. They may well feel there’s no further ROI to be had.

But Apple are at one end of the spectrum and there are plenty of organisations at the opposite end.

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